Malvern Hills Conservators

APPENDIX I. MANAGEMENT PRINCIPLES, AIMS AND OBJECTIVES
MANAGEMENT PRINCIPLES
No. Principle Nature/Origin Comments Priority
I. To prevent encroachments. Malvern Hills Acts:Primary Policies Primary responsibilities of the Conservators, laid down in the Malvern Hills Acts of 1884, 1909, 1924, 1930 & 1995. Absolute
II. To keep the hills open and unbuilt for the benefit, recreation and enjoyment of the public. as above as above Absolute
III. To conserve and enhance the character and quality of the existing landscape. as above as above Absolute
IV. To protect the interests of the commoners as above as above Absolute

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MANAGEMENT AIMS
No. Aim Nature/Origin Coments Priority
I. To conserve and enhance the existing wildlife of the Hills and Commons. The 1989 Management Plan:
Secondary Policies, the most important derivatives of the 1989 Management Plan.
Considered the most important of the secondary policies.See also Aims VI and VII. Absolute
II. To provide opportunities for informal outdoor recreation by the public, both visitor and resident as above Extension of Principle II Low
III. To improve the public's knowledge, understanding and respect for the Malvern Hills. as above Ensures the work of the Conservators is communicated to their democratic base and to others. High
IV. To have regard for the social and economic well-being of the people living in the area in a manner compatible with the Conservators' other purposes. as above A corollary of the responsibility to the appointed and elected base of the Conservators and Principle IV. Low
V. To seek to influence planning control and development in the area to ensure that this is not inconsistent with the objectives of the Conservators. as above To ensure the Conservators' voice is heard in the wider community; an adjunct to Principles I - IV Low
VI. To sustain and enhance the biodiversity of the designated parts of the Malvern Hills and Castlemorton Common Sites of Special Scientific Interest by appropriate management, in consultation with English Nature. SSSI notification Statutory responsibility through the Wildlife and Countryside Act Absolute
VII. To refrain from carrying out any operations specified by English Nature which are likely to damage the flora or fauna or geological features of the designated parts of the Malvern Hills and Castlemorton Common. as above as above Absolute
VIII. To carry out any necessary management operations in a way which will sustain the structure and integrity of the Scheduled Ancient Monuments. Scheduled Ancient Monuments Designation Statutory Responsibility. Absolute
IX. To prevent scrub and tree invasion on and erosion of the Scheduled Ancient Monuments. as above as above Absolute
X. To be aware of the role of the Conservators' land within the AONB and to manage it in a way which is compatible with that status and which integrates with the policy objectives for the AONB. AONB designation:derived from endorsement of the AONB policies. The Conservators signed the 'Declaration of Support' for the Malvern Hills AONB on 1st October 1996. An important influence on any decision on management intervention. Very High

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MANAGEMENT OBJECTIVES
No. AIM Nature/Origin Comments Fulfilling Aim Priority
1. To encourage holders of common rights and licence holders to graze sheep or other appropriate stock on the hills and commons for vegetation and landscape management purposes. Derived from the evaluation of the 1989 Management Plan. Predominantly aimed at reversing the decline of grazing intensity and spread of scrub and woodland. I, IV, VI, VII, VIII, IX, X. Very High
2. To cut back and limit the spread of deciduous shrubs to the limits of closed canopy scrub and woodland in 1990 and to maintain the cut areas through grazing. as above This will reverse the scrub and woodland encroachment. A management target for the duration of this plan I, VI, VII, VIII, IX, X. Very High
3. To reduce the area covered by bracken and gorse and to maintain the cut areas through grazing. as above This will maintain an appropriate mosaic pattern of plant communities. I, VI, VII, VIII, IX. High
4. To institute and/or encourage detailed surveys of plant communities, rare plants, butterflies, birds, protected species, and other groups of plants or animals, as necessary. as above This will rectify deficiencies in monitoring and recording. I, III, VI, VII. Medium
5. To institute and/or encourage a research programme as above as above I, III, VI, VIII. Low
6. To create a management monitoring and recording system. as above as above I, VI, VIII. Very High
7. To develop strategies for the management of grazing animals on the Conservators' land as above This is a long term objective for reversing scrub and woodland encroachment on the Hills and Commons, and to assist the maintenance of recovered areas. I, IV, VI, VII, VIII, IX, X. Very high (but also see aims VI and VII)
8. To institute and/or encourage the monitoring of the impact of recreational uses on the landscape and ecological interest of the Conservators' land. Visitor management policies derived directly from the AONB Management Plan, re-interpreted in the context of the MHCs' land. This policy objective will be achieved, and future work directed, by AONB survey of 1999. I, VI, VII, VIII, X. Medium
9. To investigate measures to minimise any adverse effects of recreation on the conservation interest where they occur. as above This policy objective is dependent on the identification of problems from monitoring activity & from awareness of available techniques and results from management trials. I, VI, VII, VIII, X. Medium
10. To increase the quantity and quality of information available to visitors to enable them to make better use of the Conservators' land, including the encouragement to enable visitors to avoid overuse of honey pot sites. as above This will ensure visitors are informed of the consequences of their visits and are alerted to the range of opportunities offered in the area. II, III, VIII, X. Low
11. To review the quantity and quality of waymarking of rights of way and footpaths, visitor information, etc. as above This will ensure information and guidance for visitors is adequate. II, III, X Low
12. To investigate measures for the restoration of footpaths and other areas which would be compatible with the landscape values of the Conservator's land. as above This will ensure that repair and maintenance operations are carried out in sympathy with the Conservators' and the AONB objectives. II, III, VIII, X Medium
13. To minimise conflicts between different recreational pursuits, where appropriate. as above This will ensure an appropriate degree of control is held over recreational activities. II, III, X Low
14. To participate in the development and implementation of a sustainable transport strategy for the area. Traffic Management Policies To influence national and local government groups in order to ensure traffic is regulated in ways sympathetic to the Conservators' wishes. IV, V, X. Medium
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Key and Notes

All the objectives listed above are considered important, and their relative importance varies according to location. Many of the objectives will be achieved through the adoption of standard day-to-day management operations. As far as management interventions are concerned, the most important objectives are those associated with the unsatisfactory spread of shrubs and trees on the Hills and Commons.
Absolute Statutory responsibilities which must be met.
Very High Objectives of the utmost importance
High Must be achieved if the Conservators' land is not going to deteriorate.
Medium Objectives which relate directly to the facilitation of the main objectives of the Conservators.
Low Objectives which are corollaries or adjuncts to the main objectives of the Conservators.

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